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حذف پزشکی

دروس ارائه شده در نیمسال دوم 88- 87

دروس ارائه شده برای ورودی های ۸۶: آمار در علوم اجتماعی، ارتباطات انسانی، ارتباطات تصویری، روش تحقیق نظری، زبان تخصصی ۱، نظریه های ارتباط جمعی

تاریخ روزنامه نگاری و اصول روزنامه نگاری برای دانشجویان گرایش روزنامه نگاری.

ارتباط شفاهی و اصول روابط عمومی برای دانشجویان گرایش روابط عمومی.

دروس ارائه شده برای ورودی های ۸۵: ارتباطات بین الملل، گرافیک و صفحه آرایی، فتوژورنالیسم، اقناع و تبلیغ، اندیشه های سیاسی در قرن بیستم، تجزیه و تحلیل برنامه های رادیو و تلویزیون، کاربرد کامپیوتر در علوم اجتماعی، زبان تخصصی ۲، روش تحقیق عملی 

روابط عمومی عملی ۱ برای دانشجویان گرایش روابط عمومی

دروس ارائه شده برای ورودی های ۸۴: روزنامه نگاری تخصصی، روشهای بررسی و تحلیل پیامهای ارتباطی، نقد، تفسیر و مقاله نویسی در مطبوعات، ویراستاری و مدیریت خبر

شیوه نگارش فارسی در مطبوعات

برنامه امتحانی نیمسال اول 88 - 87

کلمات و اصطلاحات تخصصی ارتباطی

کلمات و اصطلاحات زیر جهت ترجمه در آخرین جلسه کلاسهای زبان تخصصی ۱ و زبان تخصصی ۲، مورخ سه شنبه و چهارشنبه هفته جاری انتخاب شده اند.

 

1	Head (headline)	68	Press
2	Head writer	69	Tabloid press
3	Kicker head	70	Commercial press
4	Deck head	71	Elite press
5	Subhead	72	Yellow press
6	Media	73	Penny press
7	Print media	74	Sensational press
8	Audio-visual media	75	Underground press
9	Electronic media	76	Local press
10	Cool media	77	Regional press
11	Warm media	78	Provincial press
12	Media ownership	79	Press conference
13	Media literacy	80	Press run
14	Media convergence	81	Press council
15	Media discourse	82	Message
16	Media violence	83	Message elements
17	Media organization	84	Message receiver
18	Media audience	85	Message sender
19	Media monopoly	86	Message content
20	Communicate	87	Message treatment
21	Communication	88	Message transmission
22	Intrapersonal communication	89	Message vehicle
23	Interpersonal communication	90	Interview
24	International communication	91	Interviewer
25	Phatic communication	92	Interviewee
26	Metacommunication	93	Mail interview
27	Gesture communication	94	Telephone interview
28	Human communication	95	Face to face interview
29	Organizational communication	96	Directive interview
30	Intercultural communication	97	Propaganda
31	Pictorial communication	98	White, black, gray propaganda
32	Face to face communication	99	Propaganda techniques
33	Communication theory	100	Propaganda plots
34	Agenda setting theory	101	Propaganda experts
35	Two step flow of information theory	102	Propaganda battle (war)
36	Uses and gratification theory	103	Report
37	Authoritarian theory	104	Reporter
38	Social responsibility theory	105	Instant report
39	Developmental theory	106	News report
40	Hypodermic needle theory	107	Reporting
41	Magic bullet theory	108	Television reporting
42	Normative theory	109	Interpretative reporting
43	Cultivation theory	110	Investigative reporting
44	Critical theory	111	In depth reporting
45	Diffusion theory	112	Objective reporting
46	Mathematical theory of communication	113	Advertise
47	Political economy theory	114	Advertiser
48	Systems theory	115	Advertisement
49	News coverage	116	Advertising
50	News distortion	117	Advertising agency
51	News editing	118	Audience
52	News elements	119	Stubborn audience
53	News values	120	Passive audience
54	News stand	121	Active audience
55	News gatekeeper	122	Edit
56	News gathering	123	Editor
57	News story	124	Editor in chief
58	News sheet	125	Editorial
59	News source	126	Editorial writer (editorialist)
60	News consumer	127	Editorial writing
61	News commentary	128	Editorial staff
62	News caster	129	Editorial staff
63	News room	130	Editorial policy
64	News in brief (nibs)
65	News in detail
66	News reporter
67	News agency

زبان تخصصی 2

Globalization of communication

The globalization of communication in the twentieth century is a process that has been driven primarily by the activities of large-scale communication conglomerates. The origins of these conglomerates can be traced back to the transformation of the press in the nineteenth century, as we have seen. The change in the economic basis of the newspaper, precipitated and promoted by the introduction of new methods of production, set in motion a long-term process of accumulation and concentration in the media industries. In the course of the twentieth century, this process has increasingly assumed a transnational character. Communication conglomerates have expanded their operations in region other than their countries of origin and some of the large industrial and financial concerns have acquired substantial interests in the information and communication sector. Through mergers, acquisition and other form of corporate growth, the large conglomerates have assumed an ever-greater presence in the global arena of the information and communication trade.

زبان تخصصی 1

متن زیر جهت ترجمه در کلاس زبان تخصصی یک (سه شنبه، سوم دی ماه) انتخاب شده است.

Powerful and limited effects models of communication

Mass communication is a relatively young discipline compared to other social and behavioral sciences such as psychology, political science and economics. Even now, many teachers and researchers in the field will argue with the assertion that mass communication is a scientific discipline.During the 1930s and 1940s researchers from other disciplines particularly, political science and social psychology formulated a model of the powerful influences of the mass media. According to this model, the mass media could be used to bring about any kind of effect on their passive audiences. Much of the basic for the Powerful effects model came from analysis of successful propaganda techniques in World War 1 and 2. In 1944, Lazaresfeld, Berelson and Gaudet published “The people choice”, an analysis of the effect of mass media on voting decisions. This work provided the basis for what has proven to be an enduring of mass media effects. Lazaresfeld and his colleagues found that the mass media had very little direct effect on voters during political campaigns. The main effect was reinforcement of existing attitudes and the small percentage who did change, were more likely to be affected by personal communication sources (opinion leaders) than by the mass media. According to the Limited effects model, the mass media merely reinforce existing attitudes and media merely reinforce existing attitudes and behavior, because audiences are stubborn and because they can use a variety of defensive strategies such as selective attention, selective perception and selective recall to insulate themselves against attacking or contradictory messages. The Limited effects model gradually replaced the Powerful effects model of communication and was adopted by many researchers and writers in the field. Even today, the Limited effects model has many proponents among mass communication researchers.